{"id":294,"date":"2020-02-22T10:32:46","date_gmt":"2020-02-22T10:32:46","guid":{"rendered":"https:\/\/www.invest19.com\/blog\/?p=294"},"modified":"2020-03-02T06:16:53","modified_gmt":"2020-03-02T06:16:53","slug":"is-the-sbi-cards-ipo-safe-to-bet","status":"publish","type":"post","link":"https:\/\/www.invest19.com\/blog\/is-the-sbi-cards-ipo-safe-to-bet\/","title":{"rendered":"Is the SBI Cards IPO Safe to Bet? \u2013 Everything You Need to Know"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<p>The time has come for the much-awaited initial public offering (IPO) of SBI Cards and Payment Services which after getting a go-ahead from domestic market regulator Securities &amp; Exchange Board of India (SEBI) is to float its IPO in the capital market on March 02. The SBI Cards IPO will be open for subscription from March 02 to March 05. The IPO Already started making headlines that the SBI Cards Company aims to raise around Rs. 9,600 crores ($ 1.25 billion) through that IPO.&nbsp; It has been in the news that the SBI Cards IPO issue is to see a strong oversubscription. Many market participants encouraging bet on this IPO as the shares of State Bank of India (SBI) have been trending higher over the last few sessions even after taking a dip following dismal earnings numbers for December quarter last year. Market participants are taking bets on SBI Cards IPO after seen the remarkable growth in the case of IRCTC. However, it would be wise to still proceed with caution and consider the different aspects before<strong><a href=\"https:\/\/www.invest19.com\/blog\/what-are-the-benefits-of-investing-in-ipo-stocks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" investing in the IPO (opens in a new tab)\"> investing in the IPO<\/a><\/strong> of SBI Cards. <\/p>\n\n\n\n<p>Let\u2019s get a clear understanding before we come to a decision:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list\"><li><a href=\"#About_the_Company\" title=\"About the Company:\">About the Company:<\/a><\/li><li><a href=\"#About_the_SBI_Cards_IPO_Offer\" title=\"About the SBI Cards IPO Offer:\">About the SBI Cards IPO Offer:<\/a><ul><li><a href=\"#SBI_Cards_IPO_Details\" title=\"SBI Cards IPO Details:\">SBI Cards IPO Details:<\/a><\/li><li><a href=\"#Outstanding_Litigation\" title=\"Outstanding Litigation:\">Outstanding Litigation:<\/a><\/li><li><a href=\"#Financial_Statement\" title=\"Financial Statement:\">Financial Statement:<\/a><\/li><li><a href=\"#Contingent_Liabilities\" title=\"Contingent Liabilities:\">Contingent Liabilities:<\/a><\/li><\/ul><\/li><li><a href=\"#How_to_know_whether_the_SBI_Cards_IPO_is_a_good_IPO_or_a_bad_IPO\" title=\"How to know whether the SBI Cards IPO is a good\nIPO or a bad IPO?\">How to know whether the SBI Cards IPO is a good\nIPO or a bad IPO?<\/a><ul><li><a href=\"#Is_the_Stock_Price_over-valued_or_not\" title=\"Is the Stock Price\nover-valued or not?\">Is the Stock Price\nover-valued or not?<\/a><\/li><li><a href=\"#Check_for_Promoters\" title=\"Check for Promoters\">Check for Promoters<\/a><\/li><li><a href=\"#Check_for_Bankers_Reputation_and_Past_Performances\" title=\"Check for Bankers Reputation and Past Performances\">Check for Bankers Reputation and Past Performances<\/a><\/li><li><a href=\"#Check_for_Strengths_Weaknesses\" title=\"Check for Strengths &amp; Weaknesses\">Check for Strengths &amp; Weaknesses<\/a><\/li><\/ul><\/li><li><a href=\"#Final_Thoughts\" title=\"Final Thoughts: \">Final Thoughts: <\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">About the Company:<\/h2>\n\n\n\n<p>SBI\nCards &amp; Payment Services Ltd. is a payment solution provider in India which\nformerly known as SBI Services Private Limited. First launched in May 1998 by\nthe State Bank of India (SBI), the SBI Cards is headquartered in Gurugram,\nHaryana\/Delhi NCR and have spread over 100 cities across India. The SBI Cards\nwas a Private Limited company which converted into a Public Limited Company under\na special resolution passed by the shareholders on August 02, 2019. <\/p>\n\n\n\n<p>According\nto CRISIL Report, the SBI Cards is the second-largest credit card issuer in India\noffering an extensive credit card portfolio to individuals and corporate customers.\nAs of now, the SBI Cards is now covering all major cardholder segments in terms\nof lifestyle and profiles that include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Classic\nCards<\/strong> \u2013 SimplySAVE SBI Card<\/li><li><strong>Premium\nCards<\/strong> \u2013 SBI Card Elite, Doctor\u2019s SBI Card, SBI Card PRIME<\/li><li><strong>Corporate\nCards<\/strong> \u2013 SBI Signature Corporate Card, SBI Platinum Corporate Card<\/li><li><strong>Co-branded\nCards<\/strong> \u2013 Etihad Guest SBI Card, Apollo SBI Card, Ola Money SBI Card, IRCTC\nSBI Card, BPCL SBI Card, Tata Cards, fbb SBI STYLEUP Card, Yatra SBI Card, Air\nIndia SBI Card, Capital First SBI Card, Mumbai Metro SBI Card<\/li><\/ul>\n\n\n\n<p>As\nper a report from Reserve Bank of India (RBI), the SBI Cards has seen its share\nof the credit cards rose from 17.6 per cent in March 2019 to 18.1 per cent as\non November 2019, in terms of a number of credit cards in the Indian market. In\nterms of credit card spends, its share rose from 17.1 per cent in 2018-19 to\n17.9 per cent in November 2019. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the SBI Cards IPO Offer:<\/h2>\n\n\n\n<p>The\ncredit card company SBI Cards is to open its initial public offering (IPO) on\nMarch 02, 2020. The IPO will be open for subscription from March 02 to March\n05. Once allotted, the shares will be credited into the subscribers\u2019 Demant\nAccount on or March 13. <\/p>\n\n\n\n<p>Once\ndone, the shares will be listed on NSE &amp; BSE exchanges on or around March\n16, as per Red Herring Prospectus. The Axis Capital, HSBC, SBI Capital Markets,\nAxis Capital, and BofA Securities are among the book running lead managers of\nSBI Cards IPO. <\/p>\n\n\n\n<p>According\nto its Red Herring Prospectus, the company is to issue Rs. 500 crore worth of\nshares and will offer up to 13.05 crore shares as an offer for sale by promoter\nSBI and by investor CA Rover Holdings. As per Banking sources, the fourth day\nthe IPO will be kept only for SBI shareholders retail investors and\nHigh-Network Investors (HNIs). <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SBI Cards IPO Details:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"\"><tbody><tr><td>\n  <strong>Issue\n  Open Date<\/strong>\n  <\/td><td>\n  March 02, 2020\n  <\/td><\/tr><tr><td>\n  <strong>Issue\n  Close Date<\/strong>\n  <\/td><td>\n  March 05, 2020\n  <\/td><\/tr><tr><td>\n  <strong>IPO\n  Price Band<\/strong>\n  <\/td><td>   Rs. 750-755 per Share   <\/td><\/tr><tr><td>\n  <strong>Minimum\n  Lot Size<\/strong>\n  <\/td><td>\n  19 Shares\n  <\/td><\/tr><tr><td>\n  <strong>IPO\n  Size<\/strong>\n  <\/td><td>   Rs. 10,354.77 Cr <\/td><\/tr><tr><td>\n  <strong>Face\n  Value<\/strong>\n  <\/td><td>\n  Rs. 10 per Share\n  <\/td><\/tr><tr><td>\n  <strong>Retail\n  Allocation<\/strong>\n  <\/td><td>\n  35%\n  <\/td><\/tr><tr><td>\n  <strong>Employee\n  Discount<\/strong>\n  <\/td><td>   Rs. 75 per Share   <\/td><\/tr><tr><td>\n  <strong>Listing\n  Platform<\/strong>\n  <\/td><td>\n  NSE &amp; BSE\n  <\/td><\/tr><tr><td>\n  <strong>Listing\n  Date<\/strong>\n  <\/td><td>\n  March 16, 2020\n  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Outstanding Litigation:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"\"><tbody><tr><td>\n  <strong>No.<\/strong>\n  <\/td><td>\n  <strong>Entity\n  Name<\/strong>\n  <\/td><td>\n  <strong>Criminal\n  Proceedings<\/strong>\n  <\/td><td>\n  <strong>Tax\n  Proceedings<\/strong>\n  <\/td><td>\n  <strong>Regulatory\n  Proceedings<\/strong>\n  <\/td><td>\n  <strong>Civil\n  Litigation<\/strong>\n  <\/td><td>\n  <strong>Amt.\n  (in millions)<\/strong>\n  <\/td><\/tr><tr><td>\n  1.\n  <\/td><td>\n  <strong>Company<\/strong>\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  <strong>By\n  the company<\/strong>\n  <\/td><td>\n  33,075\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  3\n  <\/td><td>\n  950.99\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  <strong>Against\n  company<\/strong>\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  15\n  <\/td><td>\n  3\n  <\/td><td>\n  17\n  <\/td><td>\n  4,787.39\n  <\/td><\/tr><tr><td>\n  2.\n  <\/td><td>\n  <strong>Directors<\/strong>\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  <strong>By\n  the Directors<\/strong>\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  &#8211;\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  <strong>Against\n  Directors<\/strong>\n  <\/td><td>\n  2\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  1\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  25.00\n  <\/td><\/tr><tr><td>\n  3.\n  <\/td><td>\n  <strong>Promoter<\/strong>\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><td>\n  &nbsp;\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  <strong>By\n  the promoter<\/strong>\n  <\/td><td>\n  88\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  &#8211;\n  <\/td><td>\n  2\n  <\/td><td>\n  403,374.90\n  <\/td><\/tr><tr><td>\n  &nbsp;\n  <\/td><td>\n  <strong>Against\n  promoter<\/strong>\n  <\/td><td>\n  1\n  <\/td><td>\n  Over 521\n  <\/td><td>\n  1\n  <\/td><td>\n  19\n  <\/td><td>\n  645,197.90\n  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Financial Statement:<\/h3>\n\n\n\n<figure class=\"wp-block-table\">\n<table style=\"text-align:center;margin: 0px;\"><tbody>\n<tr><td style=\"border-bottom: 0px;\">\n  <strong>KEY\n  FINANCIALS (in crore)<\/strong>\n  <\/td><\/tr>\n<\/tbody><\/table>\n<table class=\"\"><tbody><tr><td>\n  <strong>&nbsp;<\/strong>\n  <\/td><td>\n  <strong>30-Dec-19<\/strong>\n  <\/td><td>\n  <strong>31-Mar-19<\/strong>\n  <\/td><td>\n  <strong>31-Mar-18<\/strong>\n  <\/td><td>\n  <strong>31-Mar-17<\/strong>\n  <\/td><td>\n  <strong>CAGR (%)<\/strong>\n  <\/td><td>\n  <strong>FY20E<\/strong>\n  <\/td><td>\n  <strong>FY21E<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Total Revenue<\/strong>\n  <\/td><td>\n  72,401.56\n  <\/td><td>\n  72,868.35\n  <\/td><td>\n  24,245.75\n  <\/td><td>\n  34,710.38\n  <\/td><td>\n  45%\n  <\/td><td>\n  50292.03\n  <\/td><td>\n  72868.35\n  <\/td><\/tr><tr><td>\n  <strong>Total\n  Expenses<\/strong>\n  <\/td><td>\n  56,214.83\n  <\/td><td>\n  59,552.34\n  <\/td><td>\n  44,508.48\n  <\/td><td>\n  28,994.14\n  <\/td><td>\n  43%\n  <\/td><td>\n  41553.21\n  <\/td><td>\n  59552.34\n  <\/td><\/tr><tr><td>\n  <strong>Net\n  Worth<\/strong>\n  <\/td><td>\n  48,288.22\n  <\/td><td>\n  36,532.37\n  <\/td><td>\n  24,245.75\n  <\/td><td>\n  14,488.19\n  <\/td><td>\n  59%\n  <\/td><td>\n  23006.26\n  <\/td><td>\n  36532.37\n  <\/td><\/tr><tr><td>\n  <strong>PAT<\/strong>\n  <\/td><td>\n  11,612.07\n  <\/td><td>\n  8,627.22\n  <\/td><td>\n  6,011.42\n  <\/td><td>\n  3,728.61\n  <\/td><td>\n  52%\n  <\/td><td>\n  5671.64\n  <\/td><td>\n  8627.22\n  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>*<strong>Note: CAGR is\ncalculated from March 31, 2017, to March 31, 2019, and March 31, 219 is taken as\nthe base year. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contingent Liabilities:<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"\"><tbody><tr><td>\n  &nbsp;\n  <\/td><td>\n  <strong>As\n  of December 31, 2019 (Rs. In millionns)<\/strong>\n  <\/td><\/tr><tr><td>\n  <strong>Claims\n  against us not recognized as debt<\/strong>\n  <\/td><td>\n  &nbsp;\n  <\/td><\/tr><tr><td>\n  Demand notices from the service tax\n  department\n  <\/td><td>\n  388.98\n  <\/td><\/tr><tr><td>\n  Claims against us in the ordinary\n  course of business\n  <\/td><td>\n  181.83\n  <\/td><\/tr><tr><td>\n  Guarantees\n  <\/td><td>\n  84.63\n  <\/td><\/tr><tr><td>\n  Demand notice from Income Tax\n  Department\n  <\/td><td>\n  7.27\n  <\/td><\/tr><tr><td>\n  Contribution notice from ESIC\n  <\/td><td>\n  25.32\n  <\/td><\/tr><tr><td>\n  <strong>Total<\/strong>\n  <\/td><td>\n  <strong>688.03<\/strong>\n  <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to know whether the SBI Cards IPO is a good\nIPO or a bad IPO?<\/h2>\n\n\n\n<p>Let\nus discuss now whether the SBI Cards IPO is a good IPO to apply for listing\ngains or long-term investment or not. To better understand this, you need to\nunderstand why the company goes for IPO which will increase your chances of\npicking a good deal or dodging the bad one. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is the Stock Price\nover-valued or not?<\/h3>\n\n\n\n<p>It\nis debatable that the IPO valuations are often high due to economic conditions,\nindustry outlook, and business position. However, the price valuations pegged\nto price to book value or P\/E ratio. Thus, investors should refer to the <strong><em>Financial\nStatements, Business Model, Risk Factors, and Management\u2019s Discussion and Analysis\nof Financial Conditions and Result of Operations<\/em><\/strong> that are available in\nthe Red Herring Prospectus, to have an informed view on the IPO before many any\ninvestment decision. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check for Promoters<\/h3>\n\n\n\n<p>When\ninvesting in an IPO, it is important to check for the credibility of the\npromoters of IPO Company. In case of SBI Cards, the promoter is State Bank of\nIndia (SBI) which currently holds 689,927,363 Equity Shares, consists 74 per\ncent of the pre-Offer issued, subscribed and paid-up Equity Share Capital of\nthe SBI Cards Company. The SBI is an Indian multinational, public sector\nbanking and financial services statutory body headquartered in Mumbai,\nMaharashtra. Being the promoter of SBI Cards, the SBI is the largest bank in\nIndia with a 23 per cent market shares assets. <\/p>\n\n\n\n<p>The\nequity shares of the bank are currently listed on major exchanges of India i.e.\nNSE &amp; BSE. The President of India itself is the promoter of State Bank of\nIndia acting through the Ministry of Finance, Government of India, and holds\napproximately 57.68% of SBI\u2019s fully-diluted paid-up share capital. <\/p>\n\n\n\n<p>Apart\nfrom this, the rest of the stake in SBI Cards is held by Carlyle Group. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check for Bankers Reputation and Past Performances<\/h3>\n\n\n\n<p>Whenever\na company launches its IPO in the general public, the lead managers of the company\nare engaged with it. And the part of their work published in the Red Herring\nProspectus regulated by the SEBI. The performance of an IPO highly linked to\nthe performance of the company\u2019s lead managers previously engaged IPOs.\nHowever, it should not take granted as the IPO performance still based on the company\u2019s\nfundamentals and future prospect of the company. <\/p>\n\n\n\n<p>Nevertheless,\nthere is no harm in checking the book running lead managers of SBI Cards and their\n<em>inter se<\/em> allocation responsibilities.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Check for Strengths &amp; Weaknesses<\/h3>\n\n\n\n<p>Everyone\nis excited with an IPO. Many times we\u2019ve witnessed Oversubscription in IPO\nStocks by multiple times, but many people yet fail to understand that the\noversubscription does not guarantee the performance of IPO stock in the market.\n&nbsp;It has often seen many times that investors\nignoring the facts and company\u2019s not so good fundamentals and still apply for\nIPO anyway. By the time, it about to get listed the market sentiment got\nreversed and they end up losing big. <\/p>\n\n\n\n<p>Thus,\nit is important to consider the strengths and weaknesses of the company before\nmaking any decision. <\/p>\n\n\n\n<p><strong>SBI Cards IPO Strengths:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It is the 2<sup>nd<\/sup> largest credit card\nissuer in India.<\/li><li>Has diversified customer acquisition capabilities.\n<\/li><li>Supported by the pre-eminent promoters like SBI.<\/li><li>Offers a diversified portfolio of credit card\nofferings in all major card segments.<\/li><li>Comes with advanced risk management and data\nanalytics capabilities.<\/li><li>Possesses Modern-Day and scalable technology\ninfrastructure. <\/li><li>Have a team of experienced and professional lead\nmanagers. <\/li><\/ul>\n\n\n\n<p><strong>SBI Card IPO Weaknesses:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Getting tough competition from other credit card\nissuers and payment solution providers in the industry.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts: <\/h2>\n\n\n\n<p>Overall, we can say that SBI Cards IPO is good enough to subscribe as it is the second-largest credit card issuer in India and backed by the big brand and eminent promoter \u2018State Bank of India\u2019. In addition to it, the company\u2019s robust performance in the past three years and 32 per cent rise in CAGR from FY15 to FY19 are expected to grow further 25 per cent. Nevertheless, it would be wise to go through the Red Herring Prospectus of SBI Cards IPO to make informed-decision whether to invest in or not. <\/p>\n\n\n\n<p><strong>Reference:<\/strong><a href=\"https:\/\/www.sebi.gov.in\/filings\/public-issues\/dec-2019\/sbi-cards-and-payment-services-limited_45160.html\">https:\/\/www.sebi.gov.in\/filings\/public-issues\/dec-2019\/sbi-cards-and-payment-services-limited_45160.html<\/a><\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 9,992<\/span><\/div><div class=\"pld-like-dislike-wrap pld-template-1\">\n    <div class=\"pld-like-wrap  pld-common-wrap\">\n    <a href=\"javascript:void(0);\" class=\"pld-like-trigger pld-like-dislike-trigger \" title=\"\" data-post-id=\"294\" data-trigger-type=\"like\" data-restriction=\"ip\" data-ip-check=\"0\" data-user-check=\"1\">\n                        <i class=\"fas fa-thumbs-up\"><\/i>\n                    <\/a>\n    <span class=\"pld-like-count-wrap pld-count-wrap\">7    <\/span>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The time has come for the much-awaited initial public offering (IPO) of SBI Cards and Payment Services which after getting a go-ahead from domestic market [&hellip;] <span class=\"read-more-link\"><a class=\"read-more\" href=\"https:\/\/www.invest19.com\/blog\/is-the-sbi-cards-ipo-safe-to-bet\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7,10],"tags":[51,52],"class_list":["post-294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-market","category-investment","category-featured","tag-sbi-cards-ipo","tag-sbi-cards-payment-services"],"_links":{"self":[{"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":6,"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"predecessor-version":[{"id":1608,"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/posts\/294\/revisions\/1608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/media\/298"}],"wp:attachment":[{"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.invest19.com\/blog\/wp-json\/wp\/v2\/tags?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}