Imagine Marketing Limited

IPO Size

`2000 Cr

Price Band


Minimum Lot Size


Face Value

`1 Per Share

Employee Discount


Retail Allocation


Issue Open Date


Issue Close Date


Listing Date


About the Company:

As per the reports of Redseer, Boat is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. The company has an attractive offering of wide-ranging, high-quality, and aspirational lifestyle-focused consumer products at accessible price points, under its brands.


The company seeks to identify fast-growing, lifestyle-oriented product categories with high consumer engagement and large market opportunities and disrupt the incumbent industry landscape. Company endeavors to achieve this by launching distinctive and aspirational products having a clear value proposition at accessible prices, specifically tailored for the Indian audience and marketed towards the rapidly emerging online audience of young, digitally-enabled, and trend-conscious consumers in India.


The company offers products across a variety of price points and customer segments across multiple product categories, which comprise (i) audio (wired headphones and earphones, wireless headphones and earphones (neckbands), true wireless stereo (“TWS”), Bluetooth speakers, and home theatre systems and soundbars), (ii) wearables (smartwatches), (iii) gaming accessories (wired and wireless headsets, mouse and keyboards), (iv) personal care appliances (trimmers and grooming kits) and (v) mobile accessories (chargers, cables, power banks, and other accessories).


The company has expanded its presence across online and offline channels to widen its distribution footprint. India’s large and fast-growing e-commerce ecosystem and its enabling infrastructure allow digital-first brands to instantly cater to over 90% pin codes across India.

Outstanding Litigation:

S.No.  Company  Directors  Promoters
Entity Name By the Company Against the Company By the Director Against the Director By the Promoter Against the Promoter
Criminal cases - 1 - - - -
Material civil cases - 1 - - - -
Taxation matters - 3 - - - -
Regulatory Proceedings - - - - - -

Financial Statements:

Income Statement(in Milllions) FY21 FY20 FY19
Gross Operating Income 13,203.75 6,099.59 2,261.12
Cost of Employee & Inventory 149.20 64.92 134.61
Other Expenses 11,870.80 5,333.53 2,119.72
EBITDA 1,332.95 759.39 141.40
Depreciation 31.98 13.49 2.80
Finance Cost 118.78 100.39 24.47
Profit Before Tax 1,182.19 645.51 114.13
 Tax 316.82 167.53 33.76
Profit After Tax 865.37 477.98 80.37

Promoter of the Company

Sameer Mehta And Aman Gupta

Peer Comparison

No Listed peers

Objectives of the Issue

Offer for Sale

The proceeds from the sale of shares under the offer for sale worth Rs 1100 cr will not be received by the company.

Fresh Issue

Net proceeds from the sale of fresh shares worth Rs 900Cr will be utilized for the following objectives; • Repayment/prepayment, in full or part, of certain borrowings availed of by our Company. • General corporate purposes.

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