Imagine Marketing Limited
IPO Size
`2000 Cr
Price Band
NA
Minimum Lot Size
NA
Face Value
`1 Per Share
Employee Discount
NA
Retail Allocation
NA
Issue Open Date
NA
Issue Close Date
NA
Listing Date
IPO Size
Price Band
Minimum Lot Size
Face Value
Employee Discount
Retail Allocation
Issue Open Date
Issue Close Date
Listing Date
As per the reports of Redseer, Boat is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021. The company has an attractive offering of wide-ranging, high-quality, and aspirational lifestyle-focused consumer products at accessible price points, under its brands.
The company seeks to identify fast-growing, lifestyle-oriented product categories with high consumer engagement and large market opportunities and disrupt the incumbent industry landscape. Company endeavors to achieve this by launching distinctive and aspirational products having a clear value proposition at accessible prices, specifically tailored for the Indian audience and marketed towards the rapidly emerging online audience of young, digitally-enabled, and trend-conscious consumers in India.
The company offers products across a variety of price points and customer segments across multiple product categories, which comprise (i) audio (wired headphones and earphones, wireless headphones and earphones (neckbands), true wireless stereo (“TWS”), Bluetooth speakers, and home theatre systems and soundbars), (ii) wearables (smartwatches), (iii) gaming accessories (wired and wireless headsets, mouse and keyboards), (iv) personal care appliances (trimmers and grooming kits) and (v) mobile accessories (chargers, cables, power banks, and other accessories).
The company has expanded its presence across online and offline channels to widen its distribution footprint. India’s large and fast-growing e-commerce ecosystem and its enabling infrastructure allow digital-first brands to instantly cater to over 90% pin codes across India.
| S.No. | Company | Directors | Promoters | |||
| Entity Name | By the Company | Against the Company | By the Director | Against the Director | By the Promoter | Against the Promoter |
| Criminal cases | - | 1 | - | - | - | - |
| Material civil cases | - | 1 | - | - | - | - |
| Taxation matters | - | 3 | - | - | - | - |
| Regulatory Proceedings | - | - | - | - | - | - |
| Income Statement(in Milllions) | FY21 | FY20 | FY19 |
| Gross Operating Income | 13,203.75 | 6,099.59 | 2,261.12 |
| Cost of Employee & Inventory | 149.20 | 64.92 | 134.61 |
| Other Expenses | 11,870.80 | 5,333.53 | 2,119.72 |
| EBITDA | 1,332.95 | 759.39 | 141.40 |
| Depreciation | 31.98 | 13.49 | 2.80 |
| Finance Cost | 118.78 | 100.39 | 24.47 |
| Profit Before Tax | 1,182.19 | 645.51 | 114.13 |
| Tax | 316.82 | 167.53 | 33.76 |
| Profit After Tax | 865.37 | 477.98 | 80.37 |
Sameer Mehta And Aman Gupta
No Listed peers
The proceeds from the sale of shares under the offer for sale worth Rs 1100 cr will not be received by the company.
Net proceeds from the sale of fresh shares worth Rs 900Cr will be utilized for the following objectives; • Repayment/prepayment, in full or part, of certain borrowings availed of by our Company. • General corporate purposes.