The Indian broking industry has continuously disrupted by the rapid increase of discount brokers in general. The low rate broking model helped many discount brokers in increasing the customer base so far. However, we’ve witnessed many brokers defaulting and caught in wrongdoings in various instances, in recent years.
As per BSE-chief Ashish Chauhan, the broking business is transforming and soon we will see a shrinkage in the number of players going ahead.
Besides, the brokers have seen hit in their revenue ever since the SEBI stopped the margin trading. Now the question is, how the stockbrokers will survive if the industry will go to zero-brokerage model?
As per Kaushlendra Singh Sengar, Founder & CEO of INVEST19, “INVEST19 will increase the stockbrokers’ revenue three-fold even with its zero brokerage model. Soon, INVEST19 will make a world record by processing 5 lakh Demat account during its launch. And in such a scenario, the INVEST19 will become a key to double the industry size in next 5 years.”
According to him, “Technology will play a pivotal role in boosting the market size and widen the range in this untapped market.”
“We’re building a next-generation technology which will ease up the stock investments, minimized the risk, and make it safer & secure”, said Kaushlendra Singh Sengar.
“Additionally, we foresee a new breed of smart investors introduced to the market that will boost the industry volume and pick the pace of savings and investments in India.” – Mr. Sengar.